WhatsApp’s New Anti-Spam System Targets Ignored Messages
The platform already uses automated tools to detect and block spam, but no system is perfect. To strengthen its defenses, WhatsApp is experimenting with a new approach that will affect both businesses and individual users.
How the System Works
Currently in development, WhatsApp’s new anti-spam technique will place a limit on the number of messages that can be sent each month. However, this system doesn’t just count messages — it focuses on whether people reply.
If a recipient ignores a message, it will count toward the sender’s monthly limit. WhatsApp assumes that spam messages are rarely answered, so this method targets unwanted outreach without penalizing normal conversations.
Rather than counting all messages, WhatsApp will track how many messages go unanswered — a smarter way to identify spammy behavior.
For example, if you meet someone at a conference and send three follow-up messages that get no response, all three count toward your monthly cap. Once the “ignored message” limit is nearly reached, WhatsApp will issue a warning so users can avoid hitting the block threshold.
What TechCrunch Reported
WhatsApp shared early details with TechCrunch, emphasizing that the feature is still in testing and that details — including the exact monthly limit — may change before rollout.
WhatsApp is attempting to solve its spam problem by curbing how many messages individual users and businesses can send to unknown people without getting a response.
Over time, WhatsApp has evolved beyond simple personal chats. With groups, communities, and business messaging now common, users are receiving more messages than ever — and catching up can be overwhelming. The new anti-spam system aims to fix this by encouraging meaningful, two-way communication.
What’s Next for the Rollout
WhatsApp hasn’t confirmed the exact message limits yet, as it’s testing various thresholds across different regions. The company says the feature should go live “in the coming weeks” in select countries before expanding globally.
The average user’s experience is unlikely to change — this update mainly targets spam-heavy accounts and bulk senders.
Why This Matters
Spam on WhatsApp has become increasingly sophisticated, from promotional texts to phishing attempts. By tying limits to engagement rather than volume, WhatsApp hopes to reduce spam without hindering regular users or legitimate businesses.
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